Iwan Wuelser
Position:
CEO of SIBA Swiss and SIBA China
Function in the company:
strategic orientation, market entry consulting and operational implementation for company growth
Location:
Shanghai
Brief portrait
Iwan Wuelser is co-founder and CEO of SIBA Swiss and SIBA China. He supports Swiss and Chinese companies in their expansion between Asia and Europe - from the initial strategic orientation to a sustainable market presence.
As an entrepreneurial sparring partner, he combines Swiss quality standards with in-depth knowledge of the Asian markets. His approach is pragmatic and results-oriented: no theoretical concepts, but implementable strategies with clear responsibility for the results.
Expertise & focus
Iwan Wuelser has many years of experience in international business development - both from China to Europe and vice versa. He knows the specific challenges of both markets: regulatory hurdles, cultural dynamics, different management styles and the importance of trust in business development.
His focus includes market entry strategies, the choice of suitable business models (WFOE, joint venture, distribution partnerships), the establishment of local structures as well as the long-term scaling and optimization of market presence.
Market entry strategies China/Asia-Europe
Operational support during expansion
Governance structures and scaling models
Building sustainable partnerships and networks
Cultural and regulatory advice
Markets & Regions
As a native Swiss with many years of international business experience, Iwan Wuelser knows the European market - from regulatory structures and partner networks to current market trends. He also has practical experience in China, with a focus on technology, industry and strategic partnerships, and knows the needs of Chinese companies.
I don't see myself as a traditional consultant, but as an entrepreneurial partner who is actively involved in the implementation. I am first interested in the 'why' behind an expansion. I build on this - with an honest assessment of the market situation, clear goals and concrete next steps. No sales promises, but commitment.
Iwan Wuelser
Partner for Chinese companies
Iwan Wuelser works with Chinese SMEs, start-ups and mid-caps that want to expand their business activities to Europe, as well as with European companies that want to enter the Asian market. With SIBA China in Shanghai and SIBA Swiss in Lucerne, Chinese companies benefit from end-to-end support - from needs-oriented planning and market entry to operational implementation on site.
Industry experience
Industry
Mechanical engineering
MedTech
FinTech
B2B services
From strategy to market presence
Strategic market selection
Analysis of the target market, evaluation of opportunities and risks, decision for the right market.
Choice of partner and business model
Selection of local partners, definition of the appropriate structure (WFOE, joint venture, distribution).
Operational implementation
Supporting market entry, coordinating initial steps on site, ensuring regulatory requirements are met.
Scaling and growth
Building a long-term market presence, optimizing structures, strengthening networks.
Sustainable anchoring
Even after market entry, Iwan Wuelser remains involved as a contact person in order to secure the position in the target market in the long term.
Next step
Are you planning to enter the market in Asia or Europe? In an initial orientation meeting, we will clarify together where you stand, where you want to go and what steps are necessary to achieve this - openly, honestly and without sales promises.