---
title: Building a sales pipeline in Switzerland and Europe | SIBA CHINA
description: Market entry in Switzerland and Europe with targeted customer acquisition, pilot projects and an operational basis for sustainable growth.
---

## Traction: Building a pipeline in Switzerland & Europe

#### Initial customer contacts, pilots and a stable basis

We help Chinese companies to take their first steps in the market: Go-to-market basics, first customer/partner appointments and operational basics - with local implementation in China and Swiss project management to turn first appointments into real projects.

## Who is Traction for?

##### Ideal for Chinese companies that ...

- want to win their first customers in Switzerland & Europe or accelerate their entry,
- need to move from "interest" to concrete appointments, pilots and offers,
- want to systematize local communication and follow-up,
- at the same time want to set up HR / Finance / Compliance in such a way that they remain capable of acting.

![relaxed office scene with smiling people](https://siba-global.cn/hs-fs/hubfs/01_SIBA-Asien-Expansion-Traction.webp?width=1500&name=01_SIBA-Asien-Expansion-Traction.webp)

## What do you get?

### Go-to-market basis (pitch & material)

Key messages, value proposition, elevator pitch, one-pager / slides, local do's & don'ts (incl. objection handling).

### Target customer & lead setup

ICP / target criteria, longlist / shortlist, contact strategy, outreach templates, appointment logic and tracking.

### Customer/partner appointments & follow-up structure

Meeting preparation, agenda, roles, protocol format, next steps and a follow-up rhythm that works in Switzerland/Europe.

### Pilot options & "Proof" packages

Pilot design (scope, duration, resources), price/offer logic, clear decision gates (go/no-go) and transfer to a scalable deal.

### Operational basics (with partners)

HR/payroll setup, finance basics, invoicing/payment logic, contract basics and compliance checks - pragmatic, not bureaucratic

## Procedure/process close to the customer

### Step 1:

##### Kick-off (60-90 min.)

Goals, target customers, offer, priorities and KPI definition (e.g. meetings / week, pilot rate, conversion).

### Step 2:

##### Go-to-market ready (1-2 weeks)

Pitch, material, messaging and outreach setup - so that the communication is right.

### Step 3:

##### Activate pipeline (2-6 weeks)

Deadlines, pilots, offer loop and structured follow-up; we manage the pipeline with clear KPIs.

### Step 4:

##### Stabilize & Scale

Playbooks, roles and operating rhythm (Weekly Review/Monthly Steering), so that it does not "depend on people".

 

[ Appointment for orientation meeting ](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIk0UoECftgdaW0ASoWyb0K2RhFmmgc4Y8TypU4obbCVVeqVCGtMYpSssO5EsIrajdnFZcRudbku%2BceWfoVD1ldJQkHsubE1BGQxpRKSKFccS1aUaoUcNCP4XfaSj1vdvQK2JO3zeRNU2FVPolpwR5hPDy1f96PYt6JeTKGWpzZY52i2o4hyTp9aQ%3D%3D&portalId=147248071)

### What do we need from you (so that it goes quickly)?

- Product/service description + 3-5 typical use cases
- Target customer segments, desired industries, no-go's
- Price range/commercial guidelines (roughly enough)
- Existing contacts/leads (if available)
- Availability of 1-2 internal contacts (sales/tech/operations)

![Hand ticks list on tablet](https://siba-global.cn/hs-fs/hubfs/01_SIBA-Asien-Expansion-Liste.webp?width=1500&name=01_SIBA-Asien-Expansion-Liste.webp)

## Results you can expect

##### Plannable initial market activity with a clear structure instead of an ad hoc push

##### First qualified meetings and concrete pilot/offer options

##### Transparency about pipeline, status, next steps and responsibilities

##### An operational basis that does not slow down growth

## Timetable & confidentiality

- Typical launch: possible within a few days
- Timeframe: 4-8 weeks to a stable, controllable pipeline (depending on industry/availability)
- Confidentiality: confidential treatment of all information; NDA on request

## Build a pipeline now

Non-binding initial meeting - we check how quickly we can set up deadlines, pilots and operational basics together.

Focus on implementation.

Clear KPIs.

Swiss governance + local execution.

[ Schedule a Call ](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIoZR5uTt7cknmnE0vzSc4eSEGsV98L3M07HrBrMhETvsRHpIX9VFlbNVpUw1h4f0OlM2jR1MnSQ7zPJNdb2w2bwkCKfTk5xN5hCN8yOJaGYTROhAhx10pcHaYA%2BobPqN8jMfisUMYer8zsO0lWW6nVH9Sib8AFptuMXTpft1%2F5NjbEIR%2Fadt1R%2FQ%3D%3D&portalId=147248071)